DIGITAL MARKETER  •  STRATEGIST  •  GROWTH PARTNER
ADITI CHAUHAN

SLAYING ORDINARY
MARKETING
EVERYDAY.

2.5+ years running Meta & Google Ads, CRM-based lead gen, and content. Currently a Digital Marketing Assistant Manager, managing ₹12–15L in monthly ad budget across accounts.

RESULTS OVER RHETORIC.

Real campaigns. Real metrics. Real impact.

GMB SEO · JMD WATER SOLUTIONS
Before
172
After
652
3.7x monthly profile interactions in 3 months — now top-3 ranked locally.
GOOGLE ADS · INDIA TRAVEL TOURS
Avg
₹30
Mine
₹25
CPC vs. industry average, via keyword optimization and ad scheduling.
META ADS · AUSIZZ MIGRATION
+60%
Lead quality-to-conversion, across 50+ campaigns in 8+ countries.
WHATSAPP TEST · AUSIZZ
Funnel
₹20
WhatsApp
₹10.85
346 conversations, ₹3,754 total spend, 9 creatives tested.

RECEIPTS, NOT REELS.

Screenshots straight from Ads Manager.

Receipts

Straight from Ads Manager.

Live screenshots from the Ausizz Migration account — real dashboards, not just claimed numbers.

Meta Ads account insights overview
Account overview
1.7M reach, 3.1% CTR, ₹16.80 CPC, zero fatigued creative
Ad sets broken down by country
Country-by-country ad sets
Germany, Bulgaria, Italy, Romania, South Korea, Canada — run in parallel
South Korea to Australia ad performance
Best single-ad performance
1,182 leads at ₹16.48 CPL, ₹19,474.93 spent
Ad format split, image vs video
Format mix at scale
159 image + 42 video ads active, ₹3.9L+ spent, 0 fatigued
Ad sets named for structured audience testing
Structured audience testing
Location, study-intent, and broad targeting tested side by side
Audience demographics across countries
Multi-country audience
Reach spread across South Korea, Japan, Cyprus and more
Also on file

GMB SEO growth for JMD Water Solutions.

Meta Ads Manager performance screenshot
WhatsApp test — Immigration
346 messaging conversations, ₹10.85 each, ₹3,754 total spend
Google My Business interactions screenshot, before
GMB — before
172 monthly business interactions
Google My Business interactions screenshot, after
GMB — after 3 months
652 monthly interactions, +87.4% YoY

STRATEGY IS THE PRODUCT.

Who's behind the numbers.

About

I'm currently a Digital Marketing Assistant Manager at Solitaire Pharmacia, owning social media, paid ads, CRM and lead generation end to end for a pharmaceutical company. Alongside that, I run Meta Ads for Ausizz Migration Consultants across 8+ countries, content and lead gen for a premium real estate project, and Google Ads / GMB SEO for local service businesses.

Testing sits behind everything I do — structured A/B tests on audiences and creatives, time/day-wise scheduling frameworks, and channel experiments like a WhatsApp lead-gen test that beat the main funnel's CPL by nearly half. I also design the creative myself in Canva: ad sets, carousels, reels and brand logos, so strategy and execution stay in one hand.

Pharma Immigration Real estate Travel Local services
Meta Ads Google Ads CRM & lead nurturing A/B testing Canva design
Based inChandigarh
Experience2.5+ years
Current roleAsst. Manager, Digital
Overall managed₹12–15L / month
Per account₹5–8L / month
EducationMBA, Marketing & Analytics

EVERY CAMPAIGN STARTED AS A TEST.

Comparing a control against a tested variant, rather than guessing.

Pharma · Full-time role

Solitaire Pharmacia Pvt. Ltd.

Own end-to-end digital marketing for a pharmaceutical company — social media strategy and content, paid ad campaigns for lead generation, and CRM workflows to track leads through the sales pipeline.

CPL held within
₹30–40 range
Scope
Social + Ads + CRM
Meta ads · Immigration, multi-country

Ausizz Migration Consultants

Manage daily budgets up to ₹40K (₹12L+ monthly) across 50+ concurrent campaigns spanning 8+ countries. Built a time/day-wise performance framework applied across markets to guide budget allocation. A dedicated WhatsApp lead-gen test ran 3 ad sets and 9 creative variations to find the strongest performer.

Monthly leads
7,000+ @ ₹20 CPL
Lead quality-to-conversion
+60%
WhatsApp test
346 @ ₹10.85

Managing a pharma, immigration, or property account right now?

Let's talk
Real estate · Premium property

Balaji — Content, Social & Lead Generation

Own end-to-end content creation and social media management for a high-value, crores-range real estate project. Run Meta engagement campaigns for lead generation, holding CPL in the ₹30–60 range appropriate for premium property marketing, plus content calendar and creative direction.

CPL range
₹30–60
Scope
Content + Ads
GMB SEO · Local services

JMD Water Solutions

Grew Google Business Profile interactions through geo-targeted keyword research, consistent posting, review optimization, and citation building across Chandigarh, Zirakpur and surrounding areas. Now ranks top-3 locally for a core service keyword. Also handled GMB SEO for 10+ other local businesses — tutors, retailers, and wellness brands.

Interactions, 3 months
172 → 652
Growth vs prior year
+87.4%
Google ads · Travel

India Travel Tours

Reduced cost-per-click through keyword optimization and ad scheduling, bringing performance in ahead of industry benchmarks.

CPC vs industry avg
₹30 → ₹25

I DESIGN WHAT I RUN.

Ad creatives, shipped straight into live campaigns.

Creative

I design what I run.

Ad creatives built in Canva and shipped straight into live campaigns — click any of these to see it full-size.

South Korea to Australia Meta ad creative
South Korea → Australia
Ausizz Migration — immigration lead-gen creative
UK to Australia Meta ad creative
UK → Australia
Ausizz Migration — immigration lead-gen creative
Escape UK Uncertainty Meta ad creative
Escape UK Uncertainty
Ausizz Migration — immigration lead-gen creative

More creatives across travel, wellness and home decor coming soon.

Brands designed

Logos I've built for clients.

Raju Travels — campaign creatives Sky Asia Tour — campaign creatives Dandeli Green Adventure Resort — creatives Shilhaan Sandcom — luxury carpet campaign

THE STACK BEHIND THE STRATEGY.

Platforms and tools, used daily.

Toolkit

What I actually work with.

Paid acquisition
Meta Ads (Facebook & Instagram), Google Ads (Search), campaign planning, budget management, CPL/ROI optimization.
CRM & lead gen
CRM management, lead nurturing workflows (NeoDove), remarketing, conversion tracking via Meta Pixel.
Programmatic
DV360, CM360, Oracle BlueKai DMP, Real-Time Bidding, audience segmentation.
Content & creative
Content calendars, multi-platform organic content, community management, short-form video editing, Canva design.
Journey

How I got here.

Jul '24
Digital Marketing Intern, CollegeTips.in
Sep '24
Content Writing Intern, Spearmint Technologies
Jan '25
Google & Meta Ads Associate, Adzmart
Aug '25
Affiliate Growth Executive, VCommission Media
Mar '26
Digital Marketing Assistant Manager, Solitaire Pharmacia — current role

PAPER TRAIL.

Education and certifications.

Credentials

Education & certifications.

Education

MBA, Marketing & Business Analytics
2022–2024
B.Com, Commerce
2016–2019

Certifications

Programmatic Ads Certification
Senator, We Run Ads (2025) — DV360, CM360, Oracle BlueKai DMP, RTB, CRO
Digital Marketing & Brand Management
IIM Bangalore, SWAYAM (2024)
Executive PG Certification, Digital Marketing & Analytics
I-Hub IIT Roorkee & Intellipaat

LET'S BUILD SOMETHING THAT CONVERTS.

Open to new accounts and full-time roles.

Let's build your next campaign.

Open to new client accounts and full-time roles — happy to walk through any of the numbers above in more depth.

Let's talk →